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SICest of the Southwest IV HUMAN HIGHLIGHTS

Posted by SICFIT on January 20, 2016 at 7:30am

SICFIT Round Rock is officially open for Fitness

Posted by SICFIT on January 6, 2016 at 9:30pm

Breaking Muscle

The Fallacy of Supplements

You are not the athlete in the commercial so why are you supplementing like them?

It’s hard to watch sports these days without getting bombarded by commercials for supplements. Gatorade insists you need their products to recover. Advocare shows ripped athletes doing incredible feats of fitness (with the aid of their product, of course). And Muscle Milk encourages you to be like Steph Curry. But you aren’t Steph Curry.

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Simple Does Not Mean Ineffective

You don't have to have a million dollar facility to get strong and fit.

If you are a powerlifter, a competitive Olympic lifter or a CrossFit Games competitor, you have my permission to stop reading. But, if you are like all the rest us- you know, folks who want to be strong, trim down, and keep your engine tuned- this is for you.


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The 5 Pillars of Athletic Training

Every successful athletic program will be built around these central truths.
The world of strength and conditioning advice is full of impossible promises and complicated programs and methods. Every athlete presents a unique challenge and every coach will create their program with a different set of experiences, priorities, and biases. The differences are beautiful. They not only drive innovation in the world of athletic training, but also drive the world of competitive sports as every team and individual will train for their sport specific demands in a unique way.

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