Lifestyle

Photography by Mary Siani

1. Racks on Racks (Remix) - Everybody 
2. I Don't Think They Want It - Big Sean
3. Try'n - Ace Hood & T-Pain
4. Half Naked and Almost Famous - Machine Gun Kelly
5. Go Get It - Ace Hood
6. We Workin' - Bone Thugs-N-Harmony 
7. When It All Implodes - Joe Budden
8. I'm on One Remix - Drake, Lil' Wayne, Lil' Mace
9. Anti-Freeze [D.J. P@tron Remix] - Wiz Khalifa, Fabolous, & Lil Wayne
10. Rollin (Remix) - Gunplay, Rick Ross, and Waka Flocka                                                                                                                                  

Something you may have heard about. We decided to throw a party. In celebration of the 2011 CrossFit Games, the athletes, and the hard working ladies and gents at HQ, we are hosting an unbelievable event along our friends at Life AsRX.  This is a private party and as such, there will only be 1,000 tickets available, internationally. The venue belongs to the CrossFit community, on this night. The tickets will go on sale, here on SICFIT, next Tuesday, May 31.

The venue? Los Angeles' famous Exchange L.A (17 minutes from Home Depot Center). The D.J.? The Platinum, Def Jam-signed DJ and producer DJ Felli Fel. The dress code? We call it, "One step below Rory." Gents, dress up but don't worry about a tie. Ladies can dress to impress, as well. Other than that, let us take care of it. Check back, daily, for more information. Be prepared for what will be one of the most SIC nights in CrossFit's history. 

SICFIT is a proud supporter and media team for the 2011 Reebok CrossFit Games. Come see us at the Home Depot Center. 

SICFIT's Tim Bougie photographs Crystal McReynolds

Pictured: Web Smith, Jeremy Thiel, and Ruben Rojas at Exchange Los Angeles. The home of SICFIT's Reebok CrossFit Games after-party (Operation SICnights), presented by Life AsRX.

1. It's a Party - Yelawolf featuring B.O.B. 
2. By Any Means - Wale & Rick Ross
3. Till I'm Gone - Tinie Tempah and Wiz Khalifa 
4. Inkredible - Trae, Rick Ross, and JadaKiss
5. Big Bank - Rick Ross, Pill, Meek Mill 
6. I'm On One - D.J. Khaled, Drake, Lil' Wayne, Rick Ross
7. I Do It - Big Sean 
8. My City - Kid Ink, Killa Kyleon and Machine Gun Kelly 
9. Simply Unstoppable - Tinie Tempah and Travis Barker 
10. Furiously Dangerous - Ludacris 

Keep up with the chatter: #SICnights

Coach Mike Burgener, CrossFit legend and owner of Mike's Gym,  poses with Ally Willier of RX Stars. The "Fight" Line is an instant classic for Soldiers, Sailors, Guardians, Airmen, and Marines of present and past. Semper Fidelis, Coach B. 

SICFIT has come a long way in a short time. When the brand began, we lacked the one thing that makes business: great, global, and sustainable. And I will get to that one thing at the end. 

Leading up to our involvement in the 2011 Reebok CrossFit Games, I felt it important to introduce each core member of the SICFIT entourage. We’re a team like no other. Of course, there are official elements like any other business but with our team, there is little hierarchy. What we’ve found with our style of collaboration, governance, and well...business is this: talent will emerge when talent isn’t defined. 

There is no greater example of this than the core members of our team. I’m proud to introduce a series of introductions and I am even more proud to begin with J. Elliot Schrock. In essence, he is the  SICfilm guru. Hailing from Austin, Texas through McAllen, Texas and Los Angeles, California (for six whole years), he is “Hollywood material” and he doesn’t even know it yet. Or maybe he does, he’s just too humble to express it. His nickname is “The Monk”, he is our go-to-guy for real world wisdom. Our SICFIT productions and our CrossFit Games productions? All one guy. From concept to filming to post production, he is like a mercenary and we’d be much further behind without his exceptional talent. 

The 28 year old Austin resident was there from the beginning. I remember sitting in a room with Jeremy Thiel in February 2010, after we decided to push SICFIT at a suicide pace. We left the meeting with one conclusion, “We’ll start when Elliot moves to Austin in a few weeks.” His talents and abilities have been that crucial. But it’s not just the talent that makes him a vital part of the team. It’s his careful demeanor and laser focus. You won’t find someone more humble: intellectually, professionally, or athletically. Wait until the guy decides to compete in our sport. But back to what makes SICFIT a company that will do continue to do great things, while dynamically evolving our role in a sport that continues to do the same. Each of us takes our roles very seriously. 

Sometimes those roles are simply, “there is no one to do it so figure it out.” But one basic tenant remains. We have a vision for how great our sport can be. And we have a vision for how we will fit within it. You can’t have vision when the body has no eyes. And in many ways, J. Elliot Schrock is our "eyes". And our SICFIT productions are a glance at how he views the CrossFit sport’s great future - and our own. The missing ingredient was vision. 

By | Web Smith, SICFIT

This is the first entry into a series of posts that introduce each of the core members of SICFIT's team. 

1. Racks on Racks (Remix) - Wiz Khalifa LIVE verse at Virginia Tech
2. Oh My - Roscoe Dash, Wiz Khalifa, and D.J. Drama
3. Worldwide Choppers - Tech N9NE featuring (Busta Rhymes, Yelawolf, Twista)
4. Get Your Money Up - DMX and Swizz Beatz
5. You Be Killin' Em - Fabolous and Ne-Yo [CROSSFIT LADIES]
6. Let the Beat Build - Machine Gun Kelly 
7. Turnt Up - Machine Gun Kelly and Travis Porter
8. Salute - Machine Gun Kelly
9. Nate Dogg - Big Chief and Rick Ross
10. You Copying Me - T-Pain 

Lindsey Valenzuela and first place squad, Valley CrossFit, are all Killin' Em. Are you?