He is a full time strength coach and lifestyle consultant and owner/director of Optimum Performance Training Inc; and part owner of CrossFit Calgary Inc, and Natural High CrossFit in Calgary, AB, Canada. James has been coaching for 15 years and has experience within the university, corporate, fitness facility, and national level athlete development settings. He has coached thosands of individuals and has prescribed numerous program designs over this time for beginners to national level to professional athletes. He has learned from the best in the field and has always allowed an open mind to allow progression within the fitness industry. His passion lies in understanding all facets about human development and enjoys sharing ideas and experiences on how everyone can take it to the next level.
